This application hit a bit more of a nerve the other evening when a friend’s boss texted at 1 am about a review that was posted on city search.

Creating an interface to manage consumer/client public reviews would leave the business owner in touch with their public facing social reviews but also allow them to manage those reviews in one place at one time. And still have time to sleep.

This will need to interface with all major places that there is a way to interact with a public brand, starting with facebook, twitter, citysearch, yelp, and smaller ny metro services as it will be launching primarily in the ny metro area.

The user should have a site agnostic way of seeing all reviews since the last login. Since this will be an app where a business owner or brand manager will hand out these tasks to someone else to manage – this should have an overview with listed reviews, who handled them and quick links to the posted responses. The interface should list the review or statement, a place for marking if it was pos, neg or neutral, and a method of response inline.
The interface should have a setting manager to allow a brand manager to setup accounts and choose notification options (email, sms, twitter dm)
An owner should be able to set these defaults and assign new users/brand managers to the account or remove individuals.

Revenue model:
This could go with two possibilities:
free/ ad based edition and a fee/ pro user edition offering direct response capabilities.
Or a subscription only model

i was stunned to see that they did not have their own in house url shortening: wired.com/whatev should be sufficient and…

• would be nice to add an additional banner or heading to the page that they were referring to
• would work very well for tracking the number of visitors that come to the page and where from

so in  a thought along this same parallell i wondered if the industry as a whole could benefit from an industry specific shortner for print to web linking.

two questions immediately arose:

1. is there a white label shortening service that  a company can put into use to set up their own blend under their current domain
2. is there a need for industry specific shorteners?

looking into both

Updated: the domain .mg requires the registrant to be a resident of Madagascar. this is what i was considering for the magazine specific url shortener.

On to the other thought – white label shortening service