So I have been thinking diligently on how a business can keep up with all the references and reviews of it’s brand online. There are separate tools for popular destinations (twitter google whatev) but finding facebook, yelp, citysearch, etc ratings are a matter of eyeballs on pages. If there was a tool to aggregate all of these consumer conversations in one place, and even more – what if you could respond to any of these social mentions directly from the interface.

This application hit a bit more of a nerve the other evening when a friend’s boss texted at 1 am about a review that was posted on city search.

Creating an interface to manage consumer/client public reviews would leave the business owner in touch with their public facing social reviews but also allow them to manage those reviews in one place at one time. And still have time to sleep.

This will need to interface with all major places that there is a way to interact with a public brand, starting with facebook, twitter, citysearch, yelp, and smaller ny metro services as it will be launching primarily in the ny metro area.

The user should have a site agnostic way of seeing all reviews since the last login. Since this will be an app where a business owner or brand manager will hand out these tasks to someone else to manage – this should have an overview with listed reviews, who handled them and quick links to the posted responses. The interface should list the review or statement, a place for marking if it was pos, neg or neutral, and a method of response inline.
The interface should have a setting manager to allow a brand manager to setup accounts and choose notification options (email, sms, twitter dm)
An owner should be able to set these defaults and assign new users/brand managers to the account or remove individuals.

Revenue model:
This could go with two possibilities:
free/ ad based edition and a fee/ pro user edition offering direct response capabilities.
Or a subscription only model